How AI Is Changing Podcasting: What Glasgow Businesses Need to Know
Podcasting is moving fast, and artificial intelligence is playing a big part in shaping where it goes next. For businesses in Glasgow and beyond, AI is no longer something abstract—it is becoming a practical tool that can help attract leads, build relationships and create a better listener experience.
Here are three of the most exciting developments right now, and how you can make them work for your business.
1. Daily Briefings with Huxe: A New Way to Stay in Front of Your Audience
The team behind Google’s NotebookLM has launched a new app called Huxe. It pulls together emails, calendar events and business data, then turns them into daily audio briefings powered by AI.
Now imagine sending your prospects a branded, personalised audio update each morning—like a mini podcast delivered straight to their commute. This kind of touchpoint feels personal and timely, helping you stay top of mind while gently moving leads along the buyer journey.
2. Audio Overviews in Google Search
Google is rolling out AI-generated audio summaries for search results on mobile. These are short 30 to 40 second voice clips that summarise top content—giving users a quick hit of value without clicking through.
More details from Oktopost
See the breakdown from WeEditPodcasts
Full coverage on The Verge
For podcast creators, this means a whole new opportunity to be discovered. A listener searching “best podcast tips Glasgow” might now hear your voice first—making audio part of your search strategy.
3. Interactive Episodes with Microsoft Copilot
Microsoft is blending podcasts and chat with its Copilot technology. Users can now engage with AI podcast hosts in real time, asking questions or getting additional information during playback.
This makes podcasting more than a one-way conversation. You could create interactive previews, teaser episodes or Q&A formats that help warm up leads by giving them a taste of your content before committing to a full episode.
What Glasgow Businesses Can Do With These Tools
We are already helping clients take advantage of this new tech. Here’s what we recommend:
Send personalised audio clips: Use AI to generate short previews from your episodes and deliver them by email or social media
Get your voice into search: Create branded Audio Overviews that show up in mobile search results
Offer interactive content: Try short AI-driven episodes where listeners can engage directly, perfect for FAQs or onboarding
Connect with your CRM: Link AI audio content to your mailing list or CRM platform for more targeted updates
Track performance: Monitor completion rates, click-throughs and engagement to see what is working and refine as you go
Why It Matters
Audio content is no longer just about telling stories. With AI, it becomes a tool for connection, conversion and long-term growth. If you want your podcast to stand out—and bring in the right kind of attention. Now is the time to embrace these changes.
At Podcast Studio Glasgow, we help businesses across Scotland take full advantage of what podcasting can do. From personalised previews to interactive episodes, we will guide you through the tools and tactics that work.
