8 Tips to Monetise Your Video-on-Demand Training Course
Creating a video-on-demand training course can be a great way to share your knowledge and expertise with a wider audience. But, once you've created your course, you may be wondering how to monetize it.
Fortunately, there are a number of ways to turn your training course into a profitable venture. So, here are the Podcast Studio Glasgow’s tips on making money with video-on-demand training.
LEARN MORE: WHY YOU SHOULD START A VIDEO-ON-DEMAND TRAINING COURSE
Charge for access to the course: The most straightforward way to monetize your video-on-demand training course is to charge for access. You can set a one-time fee for access to the course or offer different pricing tiers for different levels of access. For example, you could offer a basic level of access for a lower fee and a premium level of access for a higher fee.
Offer a subscription model: Another option is to offer a subscription model for your video-on-demand training course. This can be an attractive option for learners who want to continue learning and gaining knowledge on a regular basis, and also for you to get a recurring income. You can offer monthly or annual subscriptions, and charge a lower fee for a longer commitment.
Create a certification program: If you have a video-on-demand training course that covers a specific subject or skill, you may be able to create a certification program. This can be a great way to monetize your course by offering learners the opportunity to earn a certification in a particular subject or skill. You can charge a fee for the certification program, which can be a one-time fee or a recurring fee.
Offer add-on services: Another way to monetize your video-on-demand training course is to offer add-on services. You could, for example, offer one-on-one coaching or consulting services to learners who want additional support. You could also offer additional resources such as workbooks, templates, or cheat sheets.
Partner with other companies: You can also monetize your video-on-demand training course by partnering with other companies. For example, you could partner with a company that sells a related product or service, and offer a discount to learners who purchase the product or service after taking your course. You can also offer sponsored content, where you work with a company to create a course that promotes their product or service.
Utilise affiliate marketing: Affiliate marketing is another way to monetize your video-on-demand training course. You can include affiliate links to products or services that are relevant to your course, and earn a commission for each sale. This can be a great way to earn passive income from your course.
Advertising: You can also monetize your video-on-demand training course by selling advertising space. You can place ads within the course, or on the landing page or website that hosts your course. This can be a great way to earn money from your course without having to charge learners directly.
Bundle and Upsell: Another way to monetize your video-on-demand training course is to bundle and upsell it with other products or services. For example, you could bundle your course with a related product or service, such as a workbook or a webinar, and charge a higher price. Or you can offer a related course to the learners, who have completed the first one.
Creating a video-on-demand training course can be a great way to share your knowledge and expertise with a wider audience. By using one or more of these monetisation strategies, you can turn your course into a profitable venture. The key is to find the strategy that works best for you and your audience.
Ready to start your own video training course? Get in touch with us at the Podcast Studio Glasgow! We’ll help you with our 18 years of production experience, plus our studio has all of the state-of-the-art audio, video and streaming production tools you need.
MORE EXPERT GUIDES FROM THE PODCAST STUDIO GLASGOW:
